ABC News has published an in-depth look at the changing landscape of Australia’s pharmacy vaping market, spotlighting Liber Pharmaceuticals’ emergence as a key player in the sector.

The article explores how Liber, equipped with strategic healthcare partnerships and a pharmaceutical-focused approach, is positioning itself against traditional tobacco companies.

Through an exclusive interview with Liber’s CEO Richard Lee, the piece examines Liber’s mission to help smokers quit and its expansion plans, while highlighting the company’s extensive distribution network across Australia’s major pharmacy chains.

“At the end of the day, the economics makes sense if all I do is stop people from a problem that will kill them in the long term.”

Read the full ABC article here for valuable insights into how the prescription vaping industry is evolving under Australia’s strict regulatory framework.